About Reis
I grew up reading the ocean — learning when to push, when to wait, and how to move with what's coming. It took a long time to learn how to read myself the same way.
I'm a self-taught builder, serial entrepreneur, educator, guide, and breath specialist. I know firsthand what it costs to keep performing without understanding how you're actually wired. That lived experience shapes everything I do. I'm a certified Breathing Behavior Analyst, the breath coach for the San Diego Padres, and the co-founder of Our Breath Collective — and I've worked with everyone from professional athletes and military operators to burned-out founders and teenagers learning to trust themselves under pressure.
Align With Your Design
MY APPROACH
Most people come to me thinking they need to add something — a better system, a new technique, another tool, another way to push harder. What they actually need is a clearer understanding of how they’re operating, where they’ve drifted from themselves, and what’s keeping them stuck in negative patterns.
The truth is, your nervous system, your capacity for focus and clarity, and connection — it's all there. What obscures it is the accumulated weight of a pace your biology wasn’t built for. The work is figuring out where you've drifted from your design and finding your way back.
Attuning to the tide
MY MISSION
The ocean doesn't ask us to dominate, hack, or optimize it. If you want a ride, it requires awareness, timing, respect, and relationship. Life is no different. My work exists to help people reconnect with nature and develop the awareness needed to navigate whatever conditions may arise.
How I Got Here
My path into this work was anything but linear, nor expected. It was built the same way I have built most things in my life — by following what felt alive, learning by doing, and trusting what pulled me forward.
I grew up around entrepreneurship. My dad owned his own business and always had side projects going. That influence stayed with me. Over the years, I started and built multiple businesses, from shaping surfboards in Kauai to private chef work to co-founding a social media agency and helping build consumer brands from the ground up. Each chapter started with curiosity and very little regard for whether I had a roadmap. What tied it all together was creativity, connection, and a love of building
At a certain point, juggling the pace and pressure of entrepreneurship and fatherhood caught up with me.
I didn't yet have the tools to handle it all. I was burning out and losing touch with myself, and even with the things that had always grounded me.
Then I found breathwork. Or maybe it found me.
One session cracked something open. I didn’t ease in. I flew to Poland for a retreat, came home lit up, and became one of the first Wim Hof instructors
in the United States, and the first in San Diego.
I started hosting Sunday sessions in my garage in Carlsbad, CA: breathwork, ice baths, hot tea, and real conversation. We called it Ice Church. It eventually grew into workshops, a thriving community, and the creation of a global community, Our Breath Collective.
There was no business plan...just a genuine need to share something that had changed my life.
Breathwork showed me what athletes have been circling for years without a map, a direct line into composure under pressure, into the mental game that determines everything when the physical tools are equal. That led me into the clubhouse as the breath coach for the San Diego Padres. But over the past decade, I've also sat with military special operators, with founders who built everything and feel nothing, and with teenagers just starting to feel the weight of expectation. I've trained practitioners to carry this work into their own communities. The work looks different in each of those places. The question underneath it is almost always the same.
What I know now, that I wish I'd known earlier: the modern world asks more of our nervous systems than they were built to handle.
The answer isn't to push harder. It's about understanding how you're actually wired and starting to move from there.